Effective today, Kat Von D will no longer be in the beauty business. After 12 years, she has sold her stake in Kat Von D Beauty, the exceptionally popular long-wear, vegan, cruelty-free makeup line that she created in partnership with LVMH beauty incubator Kendo. In an official press release, she says:. This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the Spring, followed by an international tour! This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and Kendo is primed to do just that. She will no longer be involved in it in any capacity, and the line will now be fully owned by Kendo who also produce Fenty Beauty and Marc Jacobs Beauty. In the past few years, Kat Von D has been the center of beauty drama.
The tattoo artist also detailed the formation of her former company
Kat Von D’s makeup line is hugely popular
Subscriber Account active since. Kat Von D is opening up about her departure from the beauty industry. She also detailed the formation of her namesake makeup brand, which was renamed KVD Vegan Beauty after she sold the company to Kendo earlier this month. She said the latter decision was partially the result of her feeling alienated by the beauty community in recent years. She said the beauty industry had become "a culture thing" filled with influencers who tell you what to buy and how to look to "be cool. Kat Von D poses with an influencer at an event in Von D said Sephora approached her for a meeting 11 or 12 years ago while she was on a book tour. I felt something inside, and I wanted to express it on the outside. A Kat Von D makeup display at Sephora in
KVD Vegan Beauty doesn't stand for Kat Von D — despite featuring her initials
Katherine Von Drachenberg , known as Kat Von D   born March 8, ,  is a Mexican-American tattoo artist , model, musician, author, entrepreneur, and television personality. She is best known for her work as a tattoo artist on the TLC reality television show LA Ink , which premiered in the United States on August 7, , and ran for four seasons. Von D has a sister, Karoline  and a brother, Michael. Von D was classically trained in piano beginning at age 6.
Skip navigation! Story from Beauty. The company, which was founded by Von D 12 years ago, has been completely acquired by Kendo and is, effective immediately, rebranded and renamed as KVD Vegan Beauty. As a result, Von D has sold all of her remaining shares to Kendo, its existing parent company, and formally resigned from her role. In a company press release, the brand stated that while Von D pursues her artistic endeavors, she will no longer be involved with the brand "in any capacity. Von D's role in the company has long been controversial due to rumors surrounding her personal beliefs — namely that she allegedly has a history of anti-Semitism. She was also criticized for comments that were interpreted by many to promote the anti-vaxxing movement in Von D addressed those rumors in a YouTube video last March. Still, many fans weren't convinced and continued to boycott the brand as a result. Fans have already started taking to Twitter since the news broke to say they are looking forward to purchasing products "guilt-free" after her departure.